Proprietary Nutritionals, Inc., Brantford, Ontario, Canada, has acquired the worldwide marketing rights for CranMax® cranberry extract. According to the company, initial marketing efforts will focus on working with manufacturing partners to develop UTI formulations and wo­men’s and senior’s products containing CranMax, which can be formulated into tablets, capsules, bars and drinks. Once thorough distribution is established, a two-pronged, national branding program will be launched to educate medical professionals and consumers.